Blog
Designing motion that earns its keep
Notes on keeping motion deliberate, subtle, and lightweight inside a static portfolio.
tech
Motion is most effective when it clarifies hierarchy instead of competing with it.
In this portfolio, the hero title disassembles on scroll, the facts reshuffle at the character level, and the 3D background stays deliberately restrained so the typography remains the main event.
The goal is not to animate everything. The goal is to animate the right thing.